Chris Dorobek, the editor of FCW, had two posts last week about blogging and the use of LinkedIn, which are both worth a look. I'm an advocate of both blogging (duh) and LinkedIn (see?) because there's distinct value in them.
I started Defenestrated four years ago as a way to experiment with the technology and see what percolated up from the miasma of what I mockingly call my brain. Over time the blog became a useful tool through which I recorded snippets of information and thoughts to refer back to over time. (The blog's name also changed from "The Fella" (a woeful stab at humor based on my Britishness) to its current name because I realized that I was really just chucking information out a virtual window, letting it pile up on the ground outside.) It's proven incredibly useful as a way to quickly store information, which is why I've continued with it over the years. It turned out that other people have shared my interest in certain posts, and have sifted through that pile beneath the window, and we've developed friendships as a result. All in all, Defenestrated has been a very successful experiment.
Our company started the Behind the Curtain at TCG blog to repeat this model, and focus on our areas of domain expertise (grants management, support of scientific communities, e-government, systems integration) to record for ourselves and others information that we feel is important. A happy side-effect of that is the community of interest that's developed around the blog. We have people from all sides of our community reading and contributing comments to the blog -- government agencies, competitors, users, and so on. We'll be continuing with the blog for as long as it's useful.
As for LinkedIn: My job is to find, qualify, and pursue business opportunities with the federal government. The Beltway is an enormous place but also close-knit, and one's ability to operate in this environment is dependent on connections with others with the same or complimentary interests. In other words, the power of a the social network is incredibly important in government IT -- just as it is in most other spheres. This is where LinkedIn excels, by making the network more transparent and useful. For example, if I'm looking for someone with a particular skill, I will naturally go to LinkedIn and search my network for people who can help me. By accessing the knowledge of the people I already know, I help myself (and those people) get more business, know more people, and hence improve the collective power of the network almost exponentially.
In his posts, Chris Dorobek wonders whether people really read his blogs, or if they use LinkedIn. While I may not necessarily be an average user (I readily profess to being firmly on the geek side of executive), I am certainly engaged in these tools as a part of my everyday life. Twitter and MySpace, though, are completely lost on me.